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MS – 57: Maintenance Management
1. What are the characteristics of planned maintenance? Explain the working of a planned maintenance management system? 2. Explain what is meant by cost absorption and cost apportionment? Illustrate each with two examples from maintenance department. Discuss the methods of cost absorption and state which method do you consider to be the best and why? 3. What are major components of safety and environmental issues of an enterprise? How do the maintenance goals and objectives take care of safety goals of an organization? 4. Explain the basis of identifying and analyzing a problem, while making use of wear debris monitoring technique? Name some of the instruments used for vibration monitoring? 5. Why are audits important for management systems? What is the main difference between audits for Safety and Maintenance? State reasons for your opinion as to whether Maintenance Audit should be mandated by law or not. 6. Write short notes on any four. (1) Autonomous Maintenance (2) Effective Planning Procedure (3) Zero Based Budgeting (4) Software Selection (5) Origin of TPM

MS-58: Management of R & D and Innovation
1. (a) Discuss the various measures for determining the benefits for technological innovation.
(b) In what R&D performs dual role? Explain with examples based on your experience/study.
2 (a) Elaborate your understanding about market oriented product development method. Compare it with the traditional method.
(b) How can the development process be reengineered? What elements are required to reengineer the process?
3. (a) What could be different types of approaches used for R& D budgeting? Which approach in your opinion would be most desirable?
(b) A technology subjected to portfolio analysis on technology portfolio falls under head ‘Hold’. What R&D inputs can shift this technology to ‘Build’?
4. (a) What do you understand by ‘organisation culture’? Is it possible to influence the culture of an organisation?
(b) Describe in detail organisations related with R&D under the Central Government.
5. (a) Discuss the salient features of the Technology Policy of India. What have been the achievement and failure of the technology policy?
(b) What are the shortcomings in our approach to commercialisation and technology transfer from laboratory to industry?
6. (a) What is intellectual property rights? What are TRIPS? Discuss major differences between Indian Laws and TRIPS.
(b) What is GATS? How can it facilitate access to technology and technical information for developing countries?

MS-66: Marketing Research
1. (a) Define and discuss the term Marketing Research. What are the stages in the Marketing Research Process? Take a hypothetical example and elaborate these stages and their importance in the entire process.
(b) What is Research Design? Briefly discuss the different types of research designs and their importance in the context of marketing research.
2. (a) Why Data collection is important and crucial in the research? Explain the various methods of data collection available to the researcher and bring out the merits and demerits of each of these methods.
(b) What is Sampling? Explain the key factors on which sample size for a survey is based. Discuss the steps through which the sample size for a survey is determined.
3(a) Distinguish Qualitative research with Quantitative research. Briefly describe the methods of conducting qualitative research and its application in marketing problems.
(b) Explain Data processing in marketing research. What are the various components of data processing you are familiar with? Briefly discuss the importance of each of these components.
4(a) Explain Multivariate analysis and briefly discuss the various multivariate techniques which can be used in Marketing Research.
(b) What are the techniques available to determine the association between two variables? What are their relative merits and demerits.
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MS-68: Management of Marketing Communication and Advertising
1(a) What do you understand by the term Marketing Communication? Discuss the concept of marketing communication as a tool for market development strategies.
(b) Why and how different set of people buy the same brand/ product for different reasons? Identify the buying motives for the following
(i) Expensive Smart Phones.
(ii) Wellness Products for Women and Men
2 (a) Discuss the concept of Promotion Strategy and Tactics with suitable illustration. Suggest a suitable planning framework for the below mentioned
(i) Chinese Smart Phone Brand for Indian market
(ii) Indian Railway Contemplating Introduction of Bullet Trains
(b) What is Media? How does the role of media impact a business? Discuss the rapid growth of Indian media and the media options available to the marketers thus making marketing communication decisions more complex. Explain with reference to electronic media.
3(a) Sales Promotion and Trade Promotion are conceived, developed and designed with a purpose. Discuss with suitable examples of your choice the main drivers for such promotions.
(b) Distinguish Publicity and Public relations in a manufacturing as well as a service enterprise by clearing elucidating the various tasks undertaken by each of these vehicles of communication.
4(a) Try and make a visit to an Advertising Agency in your location or you are familiar with and prepare a note on the structure, and the diverse functions that the agency undertakes in offering their services.
(b) How does marketing communications strategy vary with the different stages of Product Life Cycle? Explain with reference to introduction and decline stage of a FMCG and a consumer durable of your choice.

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MS-91: ADVANCED STRATEGIC MANAGEMENT
1. Briefly describe the concept, meaning and scope of Corporate Policy. Select an organisation (name and describe the organisation) of your choice and discuss the policies it had adopted.
2. Go through the case study, Corporate Governance at TISCO given in Block- 2 of the course and answer the questions at the end.
3. Discuss the various approaches to global entry.
4. What are the major benefits, issues and challenges of implementing knowledge management in an organisation? Give examples.
5. What do you understand by corporate philanthropy? Comment on the relevance of strategic philanthropy for business organisations.
6. Write short notes on:
(i) Corporate Management in non business organisations.
(ii) Scope and Objectives of Social Audit.

MS-94: Technology Management
1. How has technology become an integral part of any business unit? Explain the role of technology in designing the business strategies of a firm. Illustrate your answer with the help of an example.
2. Explain the importance of generation, up gradation and improvement of technology. Illustrate with the help of suitable examples.
3. List out the benefits that an organization can have from effective absorption of imported technology? Illustrate with the help of suitable examples.
4. Explain the concept of ‘linkages’? How are they are essential for an organization having Technology Management Group? Discuss.
5. How can the technology information be procured? Discuss the merits and demerits of any two of the information sources.

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MS- 93: MANAGEMENT OF NEW AND SMALL ENTERPRISES
1. Explain how Government can create conducive environment to facilitate the functioning
of MSMEs.
2. How is technological process determined, once the decision to make the product has been
decided?
3. Discuss the common errors identified while formulating the business plan.
4. What are the key strategic decisions in the selection of product, its development and
design along with the development of prototype?
5. How do the entrepreneurs estimate their needs and plan their cash schedules? Explain.
6. Write short notes on the following :-
(a) Employment Creation
(b) Selection of Site
(c) Family Business
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MS - 95: RESEARCH METHODOLOGY FOR MANAGEMENT DECISIONS
1. Discuss the points that should be kept in mind while defining a research problem. Briefly mention advantages of considering these points.
2. The secondary data are to be scrutinized before they are compiled from the source. How does one examine the reliability, suitability, accuracy and adequacy of secondary data?
3. Describe, in brief, the importance of editing, coding, classification, tabulation and presentation of data in the context of research study.
4. The production manager in a large undertaking randomly paid 10 visits to a work site in a month. The number of workers who reported late for duty were found to be 2,4,5,1,6,3,2,1,7, and 8 respectively. Using the Wilcoxon signed rank test, verify the claim of the production superintendent at 0.05 level of significance that on an average not more than 3 workers report late for duty.
5. Discuss the various components of presentation skills. Your answer should include communication dimensions, presentation package, and use of audio-visual aids.

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MS-96: Total Quality Management
1. TQM application has its limitations. Do you agree with this statement? Justify your answer giving examples.
2. Discuss in brief the philosophies of Deming and Juran and do the comparative assessment of the two.
3. Explain giving examples as to how ISO standards can benefit the society.
4. List out the conventional seven quality control tools. Explain any two in brief.
5. Suppose that you are working in an organization, which wants to develop an effective implementation methodology for ISO 9000 Quality Management System. How will you help your organization in developing an effective implementation methodology?

MS-97: International Business
1. Discuss in detail the Heckscher–Ohlin model and examine how does it differ from the earlier trade models.
2. The decision of how much power should be delegated to a manager of a subsidiary is crucial and depends on several factors. Examine these factors with their importance in multinational corporations, in terms of improving the process of decision making.
3. Explain the need for control in international business. In what way ownership is related to control? Discuss.
4. “Severe Competition in the international arena has led to the development of innovative product techniques”. Discuss these production techniques in detail.
5. Discuss the objectives of multilateral negotiations and the major issues involved in the negotiations.
6. Write short notes on the following.
(a) Endogenous and Exogenous variables of performance in international business.
(b) Strategic Alliances.
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MS- 422: Bank Financial Management
1. Explain the role of financial analysis in the management of finances of a business. Discuss the DUPONT model of financial analysis in detail.
2. Try to find out the different elements that comprise Tier-I and Tier-II capital of your bank. Write a brief note on your findings.
3. What do you understand by Foreign Exchange Rate? Discuss the Operations of the Foreign Exchange Market.
4. In a bank of your choice try to find out the Policy and Strategy that is in place for managing the Credit risk? Give your suggestions, if any.
5. What are the existing Accounting Standards followed by Indian Banks? How could we make these Standards competitive to the International Standards.

MS-494: Risk Management in Banks
1. Meet the Manager of a Bank of your choice and discuss various types of Risks faced by the bank. Also discuss the crucial determinants of how much risk a bank can take.
2. What do you understand by Risk Regulation? Discuss the different measures taken by Reserve Bank of India (RBI) while devising the regulatory framework of banks.
3. Discuss the features of Credit Derivatives and explain the various types of Credit Derivatives.
4. What is Operational Risk? Explain the various approaches for computation of Operational Risk Capital under Basel Accord II.
5. What are the elements of Tier I and Tier II Capital and what are their limits? What are the deductions to be made from Capital under Tier I and Tier II? Discuss

MS- 495: Ethics and Corporate Governance in Banks
1. Why is task related values important in performance of duties? How does work ethics plays an important role in performance of duties?
2. Discuss the ethical issues related to marketing function. How does company’s address the issue of competition?
3. What are King Committee’s guidelines regarding Integrated Sustainability Reporting also explain guidelines related to relations with shareholders.
4. Discuss the alternative models of Corporate Citizenship and explain how does the four models differ in terms of beneficiaries of corporate action?
5. How is strategic framework developed to make Corporate Social Responsibility an integral part of the business strategy?
6. Write short notes on the following-
(a) OCTAPACE values
(b) RBI initiatives
(c) Social Audit
(d) Global Trust Bank
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MS - 611: Rural Marketing
1. What do you understand by the term rural markets? Discuss the marketing challenges presented by the rural markets taking the example of any Fast Moving Consumer Good (FMCG) of your choice.
2. Discuss the rural environment in terms of the infrastructure available for marketing. How does this environment affect the marketing decisions and opportunities? Explain with reference to marketing of any financial service of your choice.
3. Why do marketers require the knowledge of consumer behaviour? Describe the rural buying behaviour process in case of following products:
a) Tractor
b) Toothpaste
4. What are the major objectives of sales promotion? Suggest rural sales promotion methods for ‘Hair Oil’.
5. Discuss the specific packaging adaptations that are required to be made when consumer products are specifically targeted for the rural markets.
6. Explain the significance of symbols, pictorial representations, music and rhythm for rural communication, giving suitable examples.

MS - 612: Retail Management
1. (a) Trace the evolution of Retailing business from various secondary sources in the Indian context. Compare the structure of traditional retailing vis-a vis the contemporary retail business evolving in India and discuss the driving factors for its growth as a key contributor to the economy.
(b) Why it is essential to have a sound knowledge of the retail customer in the current market environment? Elaborate.
2(a) What do you understand by the term Locational Decisions in Retailing? If you were hired by an established multi brand men’s garment retailer to identify suitable locations for their new outlets in tier II cities across Pan India, how would you go about in choosing a store locator and the criteria for evaluating the location aspects for the same. Illustrate.
(b) “Atmospherics” constitute one of the key components for the success of a retail business. Discuss and explain with two leading retailer of your choice in the Indian context that atmospherics had largely contributed to their growth and sales.
3(a) Discuss the significance of sourcing as a crucial function of retailing by explaining the steps in sourcing process with a suitable example.
(b) Discuss and explain the concept of Customer Relationship Management (CRM) in today’s retailing environment. What role and responsibilities does employee have in building and maintaining customer relationships? Illustrate suitably.
4(a) What is the role of Technology in retailing? Discuss the application areas of technology adoption in retailing and its security issues that ought to be taken care off.
(b) What are the various ethical dimensions of retailing? Discuss the linkages between legal and ethical issues in retailing and the precautions preventive measures to be considered.
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MFP-4: CURRENCY AND DEBT MARKETS
1. Briefly explain the structure of the currency markets in India. Discuss the various theories of Exchange Rate Determination and elaborate on the major factors that influence currency volatility.
2. (a)What are Forward Rate Agreements (FRA)? Explain how FRA can be used to hedge currency risk.
(b) Explain the following:
(i) Delta Hedging
(ii) Black Scholes Model
3. What is Money Market? Describe the different types of money market instruments and briefly discuss the guidelines for the issuance of commercial paper.
4. What is meant by 'Duration of a bond? How is the duration and modified duration of a bond calculated.
5. What are 'Interest Rate Futures'? Explain the process of pricing of interest rate futures.

MFP-5: PROFESSIONALS IN FINANCIAL MARKETS PRACTICE
1. Meet a Broker of your choice and discuss the following with him/her:
• The role of Brokers in the securities market,
• The major activities undertaken by them, and
• The major changes that have taken place in the arena of Brokerage Houses after liberalization.
Write a detailed note on your discussion.
2. Explain briefly the main functions of a Merchant Banker in respect of Issue Management. Describe the steps involved in the life cycle of an Initial Public Offering (IPO) through the process of Book Building.
3. What is ‘Venture Capital’? What is its significance? How is it different from traditional corporate finance? Discuss the different stages of Venture Capital Funding.
4. What do you understand by Private Placement of Shares? Who are eligible to get allotment under it? Describe the procedure followed under private placement and its advantages.
5. Explain the relevance of ‘Financial Market Training’ as an employment opportunity and discuss the various kinds of training opportunities one may come across in the Financial Markets.

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